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How can rubber product durability be leveraged to create strategic value and competitive advantage?

Endurica’s founder, Dr. Will Mars provides examples of how understanding durability can enhance your business by boosting sales, decreasing development risks and costs, reducing product development time, addressing warranty issues, and more.

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This event is free of charge: registration is required to attend.

It uses a web platform that does not require local software installation. You can join the session via: Mac, PC, or any mobile device.

Registered participants will receive the link and credentials to participate at the email address provided during registration.

You can ask questions and participate in the discussion via the chat function in the web platform.

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Endurica

Get Durability Right

Endurica provides solutions that put you in control of durability issues of elastomers components early in the development cycle. The Endurica solutions help our clients understand and manage the effects on fatigue life of nonlinear material behavior, component geometry, and complex duty cycles. Endurica has served leading companies in the automotive, medical device, offshore, and consumer products.

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CASE STUDY

Rubber fatigue ≠ metal fatigue: mean strain effects

The article focuses on the difference in fatigue behaviour between rubber and metal materials. While metal fatigue is often described by a simple rule: increasing mean strain is detrimental to fatigue life, rubber fatigue is more complex and depends on the material's ability to strain crystallize. The text concludes that while tensile mean stresses are always detrimental in metals, in rubber they may be either beneficial or harmful depending on whether the rubber can strain crystallize.

Business Strategies for Winning on Durability

Date: February 29, 2024

Timetable: 2:00-3:00 p.m. CET time

Speaker/s: William V. Mars, Ph.D.

Language: English